As one of the great philosophers of the last century said: "oh boy!"
Mind-boggling to realize I have up to this day not really understood what a micro niche is.
Sheesh, I used to think perfume is a micro-niche. Let me break this 'secret' ... it is NOT.
I had no idea how far down you really have to break a niche until you actually get to the micro-niche level. Bikes - a micro-niche? Sir, no sir! Mountain bikes a micro-niche? Try again! Villiger (a swiss bike brand) Mountain Bikes a micro-niche? You are getting closer - now take out those laser scalpels and take it to an even smaller level! Red Villiger Mountain Bikes for Women between 32 and 34 with brown hair (the ladies, not the bikes) that fancy drinking peach-flavoured jasmine tea during golden lit autumn afternoons while watching season one of Matlock? Bravo!
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